Where are the best places to advertise online in 2020?
Well, the searching is over (pun intended) because we have done all the legwork for you. So sit back and relax while you read this short overview of the nine best places to advertise online in 2020.
Here you go…
The Nine Best Places to Advertise Online in 2020
1. Google Search Advertising
You might already be familiar with Google Search, also known as AdWords. This is a paid advertising service that uses a cost-per-click model. AdWords uses your keywords and paid ads to match them with a user’s search query. The pay-per-click method of online advertising is extremely effective and will usually bring you immediate traffic. Google owns 92.71% of the search market share worldwide, which gives your ads a broader reach.
2. Facebook Ads
Facebook ads are still effective and provide access to an almost unlimited number of laser-focused niche groups. Facebook ads take on many forms such as images, video ads, promoted posts, and more. What’s even better is that Facebook ads show in the margin, messenger area, or in the user’s news feed giving your ads maximum engagement opportunities.
3. Amazon eCommerce Platform
Amazon advertising is giving Google and Facebook a run for their money as its eCommerce platform easily attracts buyers. Amazon’s advertising is unique because it uses machine learning to supply its advertisers with better, more relevant traffic. Additionally, Amazon advertising also uses branding and performance advertising that includes inventory, ad formats, and, as we mentioned above, more closely matched targeting capabilities.
4. Pinterest
People who use Pinterest are actively searching for ideas and solutions for specific needs, which means they are more likely to click on your links. Additionally, your paid ads are shown among all the other posts; therefore, they look more natural and less likely to be ignored or perceived as spam. Pinterest is extremely popular, and they have pretty good analytics to help drive traffic. People love Pinterest and because of the way the Pinterest platform is set up, most advertisers do well there, not to mention it’s fun and very easy to use.
5. YouTube Ads
According to the Wall Street Journal, YouTube viewers worldwide watch more than one billion hours of YouTube videos every day, reaching a number that’s about to pass U.S. television viewership. This statistic coupled with the fact that YouTube’s artificial intelligence and algorithms personalize user lineup to recommend related topic videos for more engagement opportunities.
YouTube offers pre-roll ads and in-stream ads, as well as TrueView Discovery ads that show alongside other videos in the YouTube search. Some of these ads allow a viewer to skip the ad after a few seconds. YouTube also offers a few non-skippable ad options as well. The TrueView ads are on a pay-per-click basis, while the non-skippable ads use a pay per impression model.
6. Twitter
Twitter is a mostly text-based platform that uses hashtags, tweets, trends, and other tactics for promotion. Twitter has a wide variety of targeting options which will help you gain new followers, encourage opt-ins, boost conversions, and is great at helping grow brand recognition. However, you will generally have to develop a marketing strategy then spend some time building your presence before you will see any significant results; although, any given piece of content could go viral at any time.
7. Instagram Ads
Instagram is owned by Facebook; therefore, you get the same ultra-targeting technologies for your ads. Instagram is also one of the fastest-growing social media platforms on the market. Instagram is more geared towards graphics; therefore, it’s best to use pictures and videos to get your messages across. Additionally, with Instagram, you can also partner with influencers and other Instagram favorites. Instagram ads come in four varieties which are carousel ads, single image ads, single video ads, and slideshows.
8. Google AdMob Ads
The mobile gaming industry is huge and growing by leaps and bounds every day. Google AdMob ads work like in-game ads except they are designed for mobile devices. The draw of these ads is that they will usually offer the viewer a free game download making the viewer more likely to read and respond to your ad.
9. LinkedIn Ads
LinkedIn is a social media networking site and its platform caters to businesses and business professionals. This is helpful when trying to connect with a business’s decision maker. LinkedIn ads work best for business-to-business (B2B) advertising; however, it can also be used for business-to-consumer (B2C) advertising to organizations as well. LinkedIn ads are offered in a variety of formats such as homepage sponsored content, sponsored in-mail messages, and more. These ads show on the right column and a viewer’s news feed. Additionally, on LinkedIn, all ads are sold auction-style where each advertiser bids against the other for the same audience.
LinkedIn, however, can get a bit expensive, but this format works well when professionals are looking for business solutions to their problems and it’s especially effective for recruiting.
What’s Next?
If you want more information or would like to implement an online advertising campaign, please Contact Us today.
KWM offers a full suite of online advertising and marketing services including SEO, social media, video advertising and a multitude of other effective online marketing techniques. We’d love to show you just how effective digital marketing can be.
