ADDITIONAL QUESTIONS
Questions You Want To Know
If you’re new to internet marketing—or, heck, even if you’ve been in the game for a while—you probably know the answers to SEO questions can be a bit…muddled. Google changes its ranking algorithm every day, and they only occasionally disclose the changes they make. Depending on who you ask, certain of their approximately 200 ranking signals are more important than the rest—but even then, it’s a guessing game. It’s a bit like throwing darts at a roulette wheel. The board doesn’t move. But the numbers keep changing.
What does SEO stand for?
SEO stands for Search Engine Optimization. And the phrase “improve your SEO strategy” encompasses the actions taken to ensure your website can be found in a search engine’s results page (SERP) when searching for words or phrases relevant to the content on your website.
Which is better, SEO or PPC?
There are two key differences when considering SEO or PPC. The first is that paid ads appear at the top of the page, above the organic listings influenced by SEO. The second is that traffic from organic via SEO is free, whereas traffic from PPC has a cost for each click. In many cases, SEO and PPC work best when integrated and strategically aligned.
Where do I start my SEO strategy?
What have you done thus far? If the answer is nothing, you’re going to want to use one of the SEO tools I mentioned above to run a site audit. This will allow you to find and rectify any broken links, make sure all your meta tags are in order, and check page load speeds. Search Console also has a great “Crawl Errors” tool, in addition to other tools that help you diagnose your site’s speed and usability. Once your current pages are in order, get cracking on keyword research, and start putting out some content!
How do I conduct keyword research?
There’s Google’s Keyword Planner; and, for SEO’s elite, WordStream’s Free Keyword Tool. Once you settle on a tool, ask yourself some questions: What are some parent topics related to my business; related to a product I’m selling; related to a blog post I want to write about? Starting with broad parent topics allows you to generate large lists of potential keywords, then narrow them down by preference. Perhaps you’ve noticed that keywords with certain volumes generate the most traffic to your site, so you filter the rest out. Perhaps you’re looking for uber-low-competition keywords for which you can easily rank. Establishing parent topics allows you to start large, then get gradually more granular.
Which SEO techniques are popular?
Where to begin? Link building. Keyword research. Site audits. On-page SEO. Updating pages for relevancy. All are important. By the end of this article, if we did our job, you’ll understand all of them!